Utah’s Inversion Sunsets

Utah is globally recognized for its national parks and scenic outdoor destinations. Using clever wordplay, this poster created a bit of satire by drawing inspiration from the idealistic vintage “Golden Age of Travel” posters and juxtaposing their romanticized depictions of destination to the current reality of Salt Lake City, Ut with a bit of clever wordplay. Ultimately this piece wished to draw attention to and promote awareness of the poor air quality in Salt Lake after it was acknowledged to have the “Worst Air Day in the Nation” in 2014.

What I Did

  • Illustration
  • Sketch
  • Concept