Southwest: The Magazine Sales Sheets

What I Did: Production Design / Marketing & Strategy/ Integrated Branding

During the first few months at Southwest:The Magazine, I made a huge push with the sales and editorial team to pursue digital channels. Beginning with the transition of Print PDFs as the primary marketing materials to the Digital Media Kit, and later to Atavist, Southwest: The Magazine was able to position themselves as being current and an influencer in their field. As part of this effort, our sales team also implemented email and tailored marketing campaigns to focus our sales and marketing strategy. This new approach to sales materials – which was planned to cover a range of mediums – required the implementation of an internal brand system exclusively for use with sales materials.