Superior Family Dental

What I Did

  • Brand Research
  • Brand Strategy
  • Logo Design

Superior Family Dental is committed to providing the highest quality dental care. In 2013 they rebranded their business to visually represent the re-establishment of this commitment. They wanted to communicate a welcoming, family-friendly environment through this new brand. They also wanted to acknowledge in the new design, the heritage of their old brand. The initial solution provided too youth-oriented, but even after making the logo a bit more adult, the final decision was to move in an entirely new direction.

Designed through Envolve Agency