In 2013 Utah State University’s Elementary Teacher Mathematics Academy introduced an online program helping common core teachers build flexible customized courses. However, the program’s complexity deterred new students. I assisted with the complete brand overhaul of the program – developing and designing the badge system, accompanying motion graphics video, and various print and web materials.
The online badge (Module) System works to shift brand perception towards a product that is inviting and easy-to-use. Video helps new users understand how the online program works.