Utah System of Technical Colleges

The Utah System of Technical Colleges (USTC), formerly UTEC consists of eight Technical Colleges governed by a Board of Trustees who represent businesses, industry, trades, and apprenticeships from every region of the state. 

The work of the Trustees is overseen by Utah’s Commissioner of Technical Education. This was an interim branding project that helped establish the overall brand direction and strategy.

Utah Focused Direction:  The interlocking characters of the “U” and “T” communicates the idea of an interconnected system or network, while evoking the upper-right corner gesture of the State.   

What I Did

  • Brand Research
  • Logo Design
  • Brand Integration