“At Zootah, we strive to affect positive change in people’s lives, one animal at a time”

In 2016, Willow Park Zoo rebranded itself as Zootah with the vision of expanding into multiple Utah locations. I served as a volunteer to help establish a new brand direction based on the objectives and goals.  

Although a primary recipient of the Cache County RAPZ Tax, Zootah relies almost entirely on volunteer assistance. A key component of exploring potential brand solutions was designing an identity system that was both accessible and easy to work with. 

Case Study

What I did

  • Brand Research
  • Brand Strategy
  • Logo Design
  • Brand Integration
  • Production Design