Things I Did

  • Editorial Layout
  • Print Design Production
  • Digital Ads
  • Front End Development

What I Did: Integrated Branding Publication Design, Print Production, Brand Strategy, Editorial Strategy, Press Checks

Southwest: The Magazine / Pace Communications

Project Designer | November 2014 – Present
Notable projects for this position include: Digital Media Kit, Atavist

During my time at Southwest:The Magazine, I made a huge push with the sales and editorial team to pursue digital channels. Beginning with the transition of Print PDFs as the primary marketing materials to the Digital Media Kit, and later to AtavistSouthwest: The Magazine was able to position themselves as being current and an influencer in their field.

As part of this effort, our sales team also implemented email and tailored marketing campaigns to focus our sales and marketing strategy. This new approach to sales materials – which was planned to cover a range of mediums – required the implementation of an internal brand system exclusively for use with sales materials

 

This position is split between the editorial and sales teams. Working with the editorial team required an ability to multi-task on a variety of projects and quickly change gears. It was paramount to manage time effectively by creating and maintaining a production calendar.

The sales team for this account is entirely remote. The ability to work and communicate effectively with team members in different time zones and locations was crucial to this position.

 

 

During my time at Southwest:The Magazine, I made a huge push with the sales and editorial team to pursue digital channels. Beginning with the transition of Print PDFs as the primary marketing materials to the Digital Media Kit, and later to AtavistSouthwest: The Magazine was able to position themselves as being current and an influencer in their field.

As part of this effort, our sales team also implemented email and tailored marketing campaigns to focus our sales and marketing strategy. This new approach to sales materials — which was planned to cover a range of mediums — required the implementation of an internal brand system exclusively for use with sales materials

This position is split between the editorial and sales teams. Working with the editorial team required an ability to multi-task on a variety of projects and quickly change gears. It was paramount to manage time effectively by creating and maintaining a production calendar.

The sales team for this account is entirely remote. The ability to work and communicate effectively with team members in different time zones and locations was crucial to this position.

Southwest: The Magazine: Print & Editorial Work

What I Did: Integrated Branding Publication Design, Print Production, Brand Strategy, Editorial Strategy, Press Checks

Every month, I worked on four print sections in the print magazine. Adventure in, Special

Ad Sections, Advertiser Directory, and Marketplace. Three of these sections were tied to the Sales account. Each section had a different framework and needs that I Needed to be met.

For the Adventure in Section, which was the only editorial section of the four, photo research

and fact checking was an important part of the production process. This required us to work with CVB’s, local photographers, and the businesses that we would like to feature to find useable photos that worked with our brand. I was also responsible for regularly following up on leads, documenting all conversations, following up with those who I worked with to thank them, and asking them to post the end result on social media channels.

For the advertorial and ad sections, I needed to work closely with the sales representatives to

ensure that the clients’ needs were being met, and react accordingly to their feedback. These sections also had more checkpoints with the sales reps and clients before meeting the requirements to print.

During the first few months at Southwest:The Magazine, I made a huge push with the sales and

editorial team to pursue digital channels. Beginning with the transition of Print PDFs as the primary marketing materials to the Digital Media Kit, and later to Atavist, Southwest: The Magazine was able to position themselves as being current and an influencer in their field. As part of this effort, our sales team also implemented email and tailored marketing campaigns to focus our sales and marketing strategy. This new approach to sales materials — which was planned to cover a range of mediums — required the implementation of an internal brand system exclusively for use with sales materials

Highlights (Gallery)

Sales Sheets

PDFs were still necessary at a client request. The look and feel of these sales sheets was

updated to be consistent with the sales materials brand.

Digital Media Kit

I was responsible for strategizing framework and site structure, content migration,

and regular maintenance.

CVB Proposal Booklet
Utilized print skills to create a unique marketing peice.

Primarily for the purpose of nourishing our relationship with long-term clients.

2016 Core Presentation

This powerpoint was created to act as a client interface tool supplementing the standard sales sheets.

Southwest the Magazine/Sales Sheets

SWTM/Layout

SWTM Website

Atavist: Southwest The Magazine

Skills & Programs: Web Design, Mustache Burbon/Sass Html5 & Css3 Javascript

There were two major objectives that prompted the decision for our team to move to Atavist. The first was our user-base. We had amazing stories being published each month, but we were hosting them on a PDF in the web. Furthermore, the stories settled into the archive following the one-month shelf life of the publication, diminishing their return on investment. Our users wouldn’t spend the time reading the long form content because the format it was presented in was not suited for web environment. The second objective was to position our magazine outside of the airplanes and in the industry of journalism. Utilizing social media and sharable platforms to promote our work and give it a longer shelf life. On the development side, the Atavist platform elevated the editorial content to a level of sophistication that a simple CMS template, like wordpress, could not provide. Concerning customization, it allowed us to tailor each webpage to fit the needs of each story being told. This closely reflected the collaborative approach of the already established editorial process; design and layout being built around the story itself, and going through multiple iterations in the search for the right approach.

Projects From This Position

%d bloggers like this: